Lewis Silkin advises the founders of Public Digital on becoming part of the Kyu Collective

The transaction represents an exciting step for Public Digital, the digital transformation consultancy with a focus on public bodies and large organisations globally. Lewis Silkin advised the four shareholders on the sale of a material portion of their shares to kyu.

The transaction means that Public Digital is now a member of the kyu Collective. kyu is a collective of strategically curated creative organizations. Each shares a belief that creative collaboration yields new solutions to the world's toughest problems. kyu is headquartered in New York and backed by the Japanese firm Hakuhodo DY Holdings.

The Lewis Silkin team on the transaction was led by partner and head of corporate Paul Rajput, with support from corporate tax partner Matthew Rowbotham, corporate senior associate Francesca Cunningham and corporate associate Jack Baldwin.

Commenting on the deal, Ben Terrett (Public Digital CEO) said:

"Covid 19 has accelerated digital trends that were already unstoppable and as Public Digital enters the next phase of its growth it has been great to have Lewis Silkin supporting us. It was strange conducting this whole process during lockdown but it never felt like this impaired our working relationship. This is a better deal because of Lewis Silkin."

Commenting on the deal, Paul Rajput said:

"As a firm we have been working with Public Digital for a couple of years and we are delighted to see the business flourish, particularly during the global pandemic. The transaction shows the importance of strategic fit when it comes to M&A and we are delighted to have advised the founders on this next phase of growth for the business. We look forward to continuing to work with Public Digital across all of our market leading practice areas as the business continues to thrive.”