Lewis Silkin advises Publicis Worldwide on acquisition of shopper marketing agency, Vivid Brand

Lewis Silkin has advised Publicis Groupe's agency network Publicis Worldwide, one of the leading global creative agency networks, on its acquisition of shopper marketing agency, Vivid Brand, adding to its portfolio of agencies within the Publicis Worldwide network in the UK.

Under the terms of the agreement Vivid Brand will be led by Guy Wieynk, Group CEO of the UK and Nordics at Publicis Worldwide. The existing leadership team of Vivid Brand including Andy Scott, CEO and founder, Gideon Karmiloff, Managing Director, Matt Miles, Planning Director, will remain in place and will report into Wieynk. This partnership enables Publicis Worldwide to reinvent and transform its client relationships, offering a platform of more integrated disciplines. This ensures that brands can offer a more comprehensive consumer journey cycle with more touch points and opportunity to be increasingly innovative in their communications, helping clients to lead the change within their market.

Founded in 1991, Vivid Brand is a strategic and creative shopper marketing agency, connecting brands with shoppers at the decisive moment of purchase, online and in store, to convert shoppers into buyers. The agency, with a team of 20 based in London plus an office in Singapore and in Melbourne, specializes in shopper research, strategic planning, visual identity systems, in-store communications, digital shopper marketing and packaging design.

For this transaction, the Lewis Silkin team was led by Corporate partner Paul Rajput and he was supported by Corporate tax partner Matthew Rowbotham and Corporate associate Sadiq Tajbhai. Paul says “It was a pleasure to advise Publicis Groupe on another key acquisition, one that supports its stated ambition to make London a leading centre of excellence within the shopper marketing arena. This opportunity enabled Lewis Silkin to apply its own knowledge and understanding of both the advertising industry and the retail sector, reflecting our own sustained investment in this arena".

For more information please contact:
David Lawrence
Business Development and Marketing Manager
Tel: 020 7074 8260
Email: david.lawrence@lewissilkin.com