Shopper Media Group specialises in commerce marketing activation, connecting retailers and brands with shoppers at the point of purchase both online and in-store. Clients include The Co-op Group, Deliveroo, The Very Group, Pladis and McCain Foods.

The initial consideration for the acquisition is approximately £15.7 million, of which approximately £11.8 million is to be satisfied in cash with the balance to be satisfied by the issue of 569,181 new ordinary shares in Next 15.

The Lewis Silkin team was led by corporate partner, Paul Rajput, with support from corporate tax partner, Matthew Rowbotham, corporate senior associate, Sadiq Tajbhai, corporate associate, Mareim Al-Khafaji, real estate associate, Aimee Dring.

Commenting on the deal, General Counsel and Company Secretary, Mark Sanford said:

“Paul and Lewis Silkin’s M&A team came highly recommended, having recently taken over as General Counsel, and I was greatly impressed with their skill and industry knowledge, helping us to complete this acquisition smoothly. Paul’s expertise and experience on undertaking ‘media buying agency’ acquisitions was particularity invaluable.

Commenting on the deal, Paul Rajput said:

“It was a great to work with Mark and the team on this acquisition, which enables Next Fifteen to expand their capabilities in the media sector in the retail space and enable customers to optimize their spend to drive the strongest levels of growth. We look forward to working with Mark again soon”.