Lewis Silkin advises Next 15 on the acquisition of Twogether

Lewis Silkin LLP has advised Next 15, the AIM-listed digital communications group, on its acquisition of B2B creative and digital marketing agency, Twogether Creative Limited.

Twogether’s clients include multinational technology groups such as Brocade, Intuit, Symantec, Veritas, Lenovo and Zebra Technologies. It also has a proprietary Software as a Service (“SaaS”) offering in partnermarketing.com, which is used for channel marketing. The deal, for which the initial consideration is approximately £6.6 million, will see the two agencies complement their existing offerings as Twogether look to expand their presence in the US market.

This marks Lewis Silkin’s first corporate transaction with Next 15. The Lewis Silkin team was led by corporate partner, Paul Rajput. He was supported by corporate tax partner Matthew Rowbotham.

Lewis Silkin is one of the leading M&A practices in the advertising, communications and technology sector. The team has an enviable track record in buy and sell side transactions, advising advertising and marketing services businesses across the spectrum from creative agencies to data analytics and covering all forms of digital media, user experience technologies, media buying and planning and out-of-home.

Paul Rajput, Corporate Partner at Lewis Silkin said:

“We are delighted to have advised Next 15 on this key acquisition as the group continues to expand its expert offering to clients. We look forward to working with Next 15 on more deals in the future. This acquisition’s success further bolsters the firm’s market leading reputation in advising on M&A transactions in the marketing, communications and technology sector.”

Nick Lee Morrison, General Counsel & Company Secretary at Next 15 said:

“Lewis Silkin has a very strong reputation for M&A in the marketing communications sector and was therefore an easy choice for us. They had excellent credentials. Paul and his team’s extensive knowledge and understanding of our industry proved invaluable. Their integrated offering across legal practice groups made for a smooth transaction and the team was a pleasure to work with. We have been very impressed.”