Free for all
12 September 2014
Geraint Lloyd-Taylor comments in the Chartered Institute of Marketing's The Marketer magazine article that looks at the freebies that buy brand awareness.
Geraint Lloyd-Taylor comments in the Chartered Institute of Marketing's The Marketer magazine article that looks at the freebies that buy brand awareness.
The most important aspect, however, is creativity. "Audiences love novel and creative content that captures their imagination – but they are unforgiving of weak, confusing or unoriginal content," says Lewis Silkin managing associate Geraint Lloyd-Taylor. Even if the product or service promoted is quite a challenging or emotionally difficult one, he explains, any brand in the world can make an appealing piece of content that is either witty, novel or beautiful in order to get its message across.
You can read the full article on The Marketer's website here.