Can brands benefit from an ad ban?
25 April 2013
As US retailer American Apparel fell foul of the Advertising Standards Authority for the third time this year after using overtly sexual imagery earlier this month, Geraint Lloyd-Taylor warns that whilst some brands may see benefit from seeing their campaigns banned, there are serious consequences.
In the Marketing Week article, Geraint goes on to suggest that there is a fine line between being seen as 'edgy and controversial' and 'being accused of sexualising children and young people'.
You can read Geraint's comments in full on the Marketing Week website here.