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Brinsley Dresden gives valuable insights on the Green Claims Code for Videoweek

27 May 2022

The Loss of Innocent: How UK Regulators Are Tackling Greenwashing

The history of advertising is littered with ads banned for sexual or violent content, but one of the highest-profile adverts recently prohibited by the Advertising Standards Authority (ASA) features an otter singing a song about saving the planet. This is not down to any anti-twee regulation but a clampdown on “greenwashing”, the practice of overstating environmental claims that might mislead consumers seeking sustainable goods or services.

Read the full article here.


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