Brinsley Dresden gives valuable insights on the Green Claims Code for Videoweek
27 May 2022
The Loss of Innocent: How UK Regulators Are Tackling Greenwashing
The history of advertising is littered with ads banned for sexual or violent content, but one of the highest-profile adverts recently prohibited by the Advertising Standards Authority (ASA) features an otter singing a song about saving the planet. This is not down to any anti-twee regulation but a clampdown on “greenwashing”, the practice of overstating environmental claims that might mislead consumers seeking sustainable goods or services.
Read the full article here.