8 times brands fell foul of ASA for ‘greenwashing’: Geraint Lloyd-Taylor comments for The Drum

24 March 2022

Ads by major brands including Innocent Drinks, Oatly, Hyundai and Shell have been ruled ‘greenwashing’ by the Advertising Standards Authority (ASA), as the watchdog continues to crack down on misleading environmental claims, saying it “won’t hesitate to take action against any ads that break our rules.”