Tokyo 2020 is ready, are you? Ambush Marketing and the Law

04 February 2020

2020 is set to be a whirlwind of international sporting highlights including the UK hosting UEFA Euro 2020 finals and of course, the always eagerly awaited Tokyo 2020 Olympic and Paralympic Games. Sporting hysteria will ensue amongst a torrent of marketing activity; such big events are invaluable for brand exposure and marketing stunts, but where is the line? We provide you with a guide to ambush marketing to help you promote your brand whilst keeping within the tracks of the law.