Social Media stars provide opportunity and challenge for football: JJ Shaw comments for Off The Pitch
05 February 2020
JJ Shaw was recently interviewed by Off The Pitch, where he discussed the changing commercial landscape for football clubs as the sport becomes ever more globalised and the demands of young fanbases are changing.
You can access the full article "Social Media stars provide opportunity and challenge for football - fans tend to be more evasive if they can't engage with star players" on the Off The Pitch website.