Jo Farmer comments for DigiDay: The advertiser exodus from Russia
14 March 2022
Stopping advertising in any market — let alone a pariah state like Russia — is easier said than done.
Sure, it’s fairly straightforward to stop ads — or as much as pulling them from a media plan can be. Not so for the money that paid for them. There are all sorts of agreements in place that are legally binding even at times of war — force majeure clauses won’t cut it. Needless to say, recent conversations between advertisers, agencies and media owners on the matter have been tense.
Read the full article, first published by DigiDay here.