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Ambush Marketing

20 November 2010

With businesses at times paying many millions to associate themselves with an event it is not surprising that their competitors engage in ‘ambush marketing’.

Ambush marketing is an attempt by an unauthorised party, through deliberate marketing activity, to take advantage of the high media profile of an event, team or individual at the expense of another company's (usually a rival's) official association with them, without paying any licence or sponsorship fees.

Read our 'Ambush Marketing' InBrief here. 

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