Protecting your brand

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It is as a sad fact that athletes, coaches and managers will, however iconic, come and go. What underpins the real value of a sports organisation is a strong brand. It is therefore worth protecting, but the protection must be pro-active and strategic.

This session will provide insight from trade mark attorneys and IP specialists to help you focus on what really matters:

IP basics and the interplay between rights
The IP behind image rights
Trade marks – what’s worth registering, when and where
Understanding oppositions, revocations and co-existence agreements
Practical tips for enforcement – case studies on addressing ambush marketing and counterfeiting

If you would like to attend this event, or have any questions, please contact our events team.

I am a Managing Associate at Lewis Silkin.