Consumer Law Academy

What is the Consumer Law Academy?

Our Consumer Law Academy will tackle a range of topics and issues that consumer-facing businesses deal with on a daily basis. Delivered by our experienced team of regulatory lawyers – with expertise in consumer protection, advertising and marketing, and data protection law – our training consists of six key sessions, delivered over two afternoons.

Who is this training for?

The Consumer Law Academy is aimed at in-house lawyers and other legal professionals wanting to upskill and increase their knowledge of consumer law and the key areas relevant to protecting a business when dealing with consumers.  

Why should I attend?

We are currently in the middle of a consumer law revolution, with the Digital Markets, Competition and Consumers Act super-charging consumer protection laws and giving the CMA significant new enforcement powers, including the ability to fine businesses up to 10% of global turnover. Now more than ever, it is essential for businesses to understand how to comply with the law and avoid costly mistakes.

What will we cover?

Day 1

Session 1: Protecting the business when selling online: 

• Ensuring a compliant online purchase journey
• Navigating return and refund rights
• Understanding the new subscription rules

Session 2: Dealing fairly with consumers:

• Understanding consumer rights
• Dealing with defective products and services
• Avoiding unfair commercial practices, including drip pricing and fake reviews 

Session 3: Demystifying a CMA consumer investigation:

• Understanding what to expect
• Navigating key milestones
• Practical tips to put your business on the front foot 

Day 2 

Session 4: Getting to grips with online choice architecture: 

• Understanding dark patterns
• The dos and don’ts of urgency claims
• Ensuring offers and discounts are compliant

Session 5: Running successful advertising campaigns and prize promotions: 

• Understanding the CAP Code and BCAP Code
• Ensuring compliance when working with influencers
• Running promotional marketing and prize promotions

Session 6: Getting it right with direct marketing: 

• Distinguishing marketing from service messages
• Relying on consent and soft opt in
• Dealing with common issues like viral marketing and abandoned shopping cart emails

Key features

The training sessions will cover the issues and how to deal with them in practical ways. There will also be plenty of opportunity between sessions to talk with our regulatory experts as well as with other delegates to find out more about the issues facing other businesses.

Dates and location

The course consists of two half days which will take place on the following dates:

Day 1: Monday, 27 January 2025

Day 2: Monday, 3 February 2025

Each day’s sessions run from 12.30pm – 5.00pm in London, hosted at our offices at Arbor, 255 Blackfriars Road, SE1 9AX. Lunch is included and delegates would be welcome to join their cohort and us for drinks afterwards.