A&M Event Series: Using generative AI in advertising

EVENT CLOSED

Submit your details to request event materials

Generative AI is already being used in advertising, and its use is potentially transformative. In this webinar, we will be taking stock of where tools like ChatGPT and Midjourney have reached, how they may soon be used, and the legal and regulatory issues to bear in mind.

We will consider:

How Generative AI is being deployed
Who owns the copy created by Generative AI?
What regulation and legal risks are there?
How should advertisers and agencies be addressing ownership of, and risks in deploying, AI-generated copy?

Who is it aimed at?

Advertisers, and especially those responsible for their legal and business management.

What will you gain by attending?

You will get up to speed with how Generative AI is being used in advertising, and understand the upsides and downsides of using it.

I advise on contentious and non-contentious issues relating primarily to intellectual property, advertising, EU and UK competition law, and ...