A&M Event Series: Campaigns in crisis

What should you do if you receive a letter claiming that your advertising campaign infringes a third party’s IP and demanding that you withdraw it immediately and pay damages? Getting it wrong can be expensive and damaging to both client relationships and agency reputations.

Please join us at 4.00pm (London time) on Wednesday 23rd October for our Campaigns in Crisis webinar hosted by Lewis Silkin partners Brinsley Dresden, Co-Head of Advertising & Marketing Law, and Oliver Fairhurst, IP litigator, together with Richard Morley, Director at Sutton Winson, leading insurance brokers to the advertising industry.

We’ll cover everything you need to think about when you receive the dreaded cease-and-desist letter, including:

• Who do you need to notify if you receive a cease-and desist letter, and when?
• Who has the right and responsibility to deal with the claim?
• How do you assess whether the claim has any merit?
• How do deal with adverse publicity, particularly if the claimant goes to the press to damage the client/agency relationship?
• How do you make sure that you preserve your insurance cover?
• How should you approach trying to settle the claim to minimise your exposure?
• What lessons can you learn from real life examples – including from our successful defence of the claim about ‘Edgar the Dragon’ brought against adam&eve and John Lewis, which you can read more about here.