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Video commerce the next frontier for retailers
08 November 2016Retailers are increasingly becoming broadcasters and looking to sell their goods via shoppable videos and other platforms.
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Facebook forces Admiral to pull plan to price car insurance based on posts
Press
03 November 2016Lewis Silkin commented in an article for The Guardian which reports on Facebook's objection for Admiral to use Facebook posts to analyse the personalities of car owners and set the price of their insurance.
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Advertising needs a rethink in a brand new world
Press
31 October 2016Brinsley Dresden has commented in an article for the Financial Times which discusses the increasing problems that advertisers faces in the "brand new world" and how they are having to work harder than ever to find their audience.
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Broadband Ads: End of the line... (rental)?
26 October 2016From 31 October 2016, broadband ads will need to be much clearer in relation to price claims.
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Social faux pas: Brands and celebrities
21 October 2016An Advertising Standards Authority (ASA) ruling in September illustrates that some brands and their agencies are still getting it wrong when it comes using a celebrity’s social media presence to promote their product.
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Incentivising an influencer: towards greater transparency
Press
17 October 2016Jo Farmer has authored an article for Digital Business Lawyer on the increasing use of social media personalities by global brands to advertise their products and services and the need to clarify when online content is paid-for advertising.
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Government to extend review to include gambling adverts on TV
07 October 2016The front page of The Times reports today that the government is to extend its review into Fixed Odds Betting Terminals to cover gambling advertisements on TV, amid concerns about the proliferation of gambling adverts and their exposure to children.
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Facebook's latest adblocker battle: An in-depth view
Press
22 September 2016Geraint Lloyd-Taylor has commented in an article for Marketing Tech which discusses 'Facebook's latest adblocker battle'.
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Lewis Silkin works with ISBA to create suggested vlogger contract for brands and influencers
Press
13 September 2016Lewis Silkin is proud to have worked alongside trade body ISBA (The Incorporated Society of British Advertisers) to draft a new legal template for brands dealing with the emerging world of YouTube vloggers and other creators.
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CMA undertakings with Social Chain highlight ad disclosure law
Press
19 August 2016Head of Brands & IP, Jo Farmer has commented in e-commercelaw&policy regarding the CMA's announcement that it has secured undertakings from marketing company Social Chain.
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Facebook joins battle against adblockers with policy changes
Press
18 August 2016Managing Associate, Geraint Lloyd-Taylor has commented in an article for E-Commerce Law & Policy which assesses Facebook's changes to its adblocking policy.
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Lewis Silkin advises Four Communications on acquisition of Rain Communications
Deal
27 July 2016Lewis Silkin, a leading law firm to creative agencies, has advised Four Communications, the independent integrated agency, on its acquisition of retail and luxury sector specialist PR agency, Rain Communications.
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Rio Olympic Act: a last minute hurdle for ambush marketers
22 July 2016With the Rio Olympic Games just around the corner, there have been concerns about the country’s readiness to play host to the competition, its athletes and scores of fans. Issues around stadium safety and anti-doping policies have been at the forefront of the debate, but there has also been, until very recently, a distinct lack of clarity for brands and sponsors planning marketing activities in Brazil in the lead up to the Games.
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Do misleading Brexit claims mean the referendum should be re-run?
Press
15 July 2016Brinsley Dresden, Partner and recognised leader in the field of Advertising and Marketing, has written an article for More About Advertising discussing whether the misleading Brexit claims mean for a further referendum.
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Brands using vloggers transformed from poachers to be gamekeepers by the FTC
15 July 2016On Monday 11 July 2016, the United States’ Federal Trade Commission (FTC) published news of its draft settlement agreement with Warner Bros. in connection with their vlogging campaign for the launch of the video game “Middle Earth: Shadow of Mordor” in September 2014.
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Should political ads face stricter regulation
Press
12 July 2016Brinsley Dresden, Partner and head of our Advertising and Marketing sector focus group has written an article for Campaign on whether political adverts should face stricter regulation.
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What marketers need to know about TfL's new ad ban
Press
08 July 2016Brinsley Dresden's article "What marketers need to know about TfL's new ad ban" has been published on Campaign magazine's website.
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Are you ready for TfL’s new ban on advertising?
01 July 2016It is unusual for a politician to fulfil an election pledge within the first 60 days of taking office. In fact, some politicians even refuse to take up office simply to avoid fulfilling an election pledge.
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David Deakin discusses The Internet of Things, new horizons and new challenges for retail
18 May 2016David Deakin has written an article for Essential Retail discussing the legal implications the Internet of Things is having on the retail industry.
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Will a Brexit from the EU be bad for advertising businesses?
Press
04 March 2016Brinsley Dresden has been quoted in an article by The Drum which discusses how a British exit from the EU could impact those agencies and brands operating within the advertising industry.