Lewis Silkin advises Next Fifteen Communications Group plc on its acquisition of Technical Associates Group
23 July 2018
Lewis Silkin has advised its client Next Fifteen Communications, the digital communications group, on its 100% acquisition of the Technical Associates Group (“TAG”), a specialist technical content and digital marketing business focused on the industrial engineering sector, on 12 July 2018.
Following the acquisition, TAG will trade as a member of the Publitek group, strengthening Publitek’s expertise across the industrial engineering sector in the UK, Germany and Singapore. TAG’s clients included National Instruments, HIMA and Atlas Copco.
Commenting on the Acquisition, Nick Lee Morrison, General Counsel at Next Fifteen, said:
“Technical Associates Group is an exciting acquisition for Next 15 and Publitek. Their expertise brings valuable knowledge, digital skills and experience, particularly in marketing automation TAG will enhance Publitek’s expertise within the industrial engineering sector and improve our geographical reach. Lewis Silkin’s M&A experts were invaluable partners with Next 15 on this acquisition, and once again their knowledge of the advertising & marketing sector was first class. Paul and his gifted team provided impeccable service and the very best commercial advice available as our trusted legal partners.”
The acquisition of TAG marks the sixth deal on which Lewis Silkin has advised Next Fifteen Communications. The team was led by Corporate Partner Paul Rajput, alongside Partner Matthew Rowbotham and Associate Jack Baldwin.
Paul Rajput said:
“We are delighted to be partner of choice for Next 15 when it comes to strategic acquisitions, having now advised them on six deals. It has been a pleasure advising Next 15 as they commit to strengthening their global position within the digital marketing sector, and once again showcases Lewis Silkin’s expertise and track record as one of the leading M&A firms in the advertising and marketing industry."
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