Back in the 90’s when I started out as a lawyer in this sector, I was predominantly involved with advising on traditional TV and print campaigns and their compliance with the regulatory codes, with the occasional talent deal for a TV commercial thrown in. These days, any given day might involve advising on social media campaigns, negotiating a brand sponsorship agreement, co-ordinating and reviewing legal compliance for an international prize draw or competition, or negotiating a client/agency agreement.
Through acting for a number of agencies and brands in this sector, I have been involved with negotiating and drafting a number of high profile sponsorship and endorsement contracts. As the marketing mix has changed, so has my practice, and most of my day these days has a social media angle to it, such as advising on how to make marketing transparent in Twitter, as well as having a play around with it myself.
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