Jo Farmer

I have been advising marketing agencies and brands on their marketing communications plans for over 15 years, and have expertise in advising on the regulatory aspects of all types of communications campaigns.  I also work closely with some of the key industry bodies such as ISBA and the IPA and was part of the team that drafted the last model form terms for client/agency contracts which was endorsed by ISBA and the IPA. 

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Back in the 90’s when I started out as a lawyer in this sector, I was predominantly involved with advising on traditional TV and print campaigns and their compliance with the regulatory codes, with the occasional talent deal for a TV commercial thrown in.  These days, any given day might involve advising on social media campaigns, negotiating a brand sponsorship agreement, co-ordinating and reviewing legal compliance for an international prize draw or competition, or negotiating a client/agency agreement.

Through acting for a number of agencies and brands in this sector, I have been involved with negotiating and drafting a number of high profile sponsorship and endorsement contracts.  As the marketing mix has changed, so has my practice, and most of my day these days has a social media angle to it, such as advising on how to make marketing transparent in Twitter, as well as having a play around with it myself.

More about Advertising & Marketing

I have experience in helping clients defend regulatory complaints, with a particular focus on defending ASA complaints. 

More about Consumer Regulation

I advise on all aspects of commercial contracts – from consultancy agreements to IP licences to agreements for supply of goods or services. 

More about Commercial