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Update on developments in the regulation of advertising and social media
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The advertising and marketing mix is changing, and so is our approach. Our unbeatable reputation within the marketing services sector comes from combining cutting edge legal expertise with decades of experience acting for agencies and brands, and whether it is above the line, below the line, through the line, experiential, sponsorship, media buying, branded content, social media, integrated campaigns... We've got it covered.
We've been acting for agencies since the explosion of advertising in the Mad Men era of the 60's. The industry has changed beyond recognition since then, but the values that gave us our reputation as a leading marketing services firm still remain. We combine legal expertise with deep commercial insight into the issues our clients face, and deliver it in an unstuffy, easy to understand way.
Household brands, agencies, trade bodies, talent and media owners understand our strength in depth and use us as a one stop shop for all the issues they can possibly face in this sector. If its been done before in the marketing services sector, we'll have the experience. And if it's a new hot topic, then our lawyers will be more than on top of it - you'll probably see them at industry events and talking in the press.
As well as advising on traditional above the line campaigns, we’re often the legal advisers behind the scenes of many new social media and integrated campaigns. Acting for well known brands, major advertising networks and agency start-ups, we can tackle any type of legal issue in advertising.
If it has an international flavour, we can offer leading expertise through being the sole United Kingdom member of the Global Advertising Lawyers Alliance (GALA). From Argentina to Zimbabwe, the member firms of GALA enable us to offer market leading advice on international marketing campaigns and to advise clients on many other forms of cross-border commercial activity.
Acting for major marketing networks and brand owners around the world, we’ve got experience and expertise in advising on every single type of marketing and communications campaign. And if it's a groundbreaking new area, then our lawyers are ahead of the game, ensuring they understand the new media landscape and marketing mix. Our unbeatable expertise has consistently been recognised for years in the advertising industry and legal directories.
Whether you’d like help with copy clearance, use of talent, compliance with regulatory codes, hiring and firing someone, acquiring a new HQ, buying or selling your business, or just to use us a sounding board to check out the legalities of a proposed campaign, we’d be happy to help.
Advertising & Marketing
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the Advertising & Marketing team
Advertising & Marketing Newsnotes: Trading Standards replace OFT as ASA backstop regulatorBy Chris Rycroft
Issue 55 November 2013. After a considerable period of uncertainty, the ASA has recently announced who will be taking the place of the Office of Fair Trading (OFT) as its regulatory back-up for CAP Code enforcement.
A New Era for Consumer RightsBy James Gill, Bryony Compson
The Government has recently published the eagerly awaited draft UK Consumer Rights Bill. At 117 pages, it’s certainly not a quick read, but we have summarised some of the key consumer law changes which may be brought about by this Bill, as well as the implementation of the legislation in an inbrief.
Area of law: Advertising & Marketing16th January 2014, 8:15am - 11:00am, 5 Chancery Lane, Clifford's Inn, London, EC4A 1BL, EC4A 1BL
Brand Academy 2013 - Venture Harbour's Marcus Taylor's insights on 'brands building advocacy using digital media', as covered in The Drum
Having spoken at Lewis Silkin's Brand Academy, which discussed the role of digital media in building brand value, Marcus Taylor emphasises that social and digital media offer an amazing opportunity for brands to establish more intimate and long term relationships with consumers.