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Jo Farmer

Jo FarmerPartner

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I lead the firm's Brands & Intellectual Property group and advise clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.

My clients include brand owners, content creators, communications agencies and media platforms.  I am named as a leading individual for advertising and marketing in Chambers & Partners and am also cited for brand management work in the Legal 500.

Outside of work, I live in St Albans and spend most of my time being a chauffeur to my twin sons and generally running around after them.

Brands & IP

I advise clients on exploiting and protecting their intellectual property rights in commercial contracts.      This includes giving regulatory advice on adverts and social media campaigns, as well as drafting and negotiating agreements to exploit content and promote brands, including: client/agency agreements, talent agreements, IP licenses, merchandising agreements and sponsorship agreements.  I am experienced in advising on regulatory compliance with the Advertising Standards Authority and other applicable laws relating to advertising and marketing. 

Advertising & Marketing

I have been advising marketing agencies and brand owners on the regulation of their marketing communications campaigns (including copy clearance and international advice through our affiliation with the Global Advertising Lawyers Alliance) since the late 90’s.  As the marketing mix has changed, so has my practice, and most of my day these days has a social media angle to it, such as advising on how to make it clear when a celebrity has been paid to tweet some branded content on Twitter.  I work closely with many of the key industry bodies in the advertising and marketing sector including ISBA, IPA, the IPM and the PRCA.  We have helped draft many of the advertising industry’s standard template contracts such as the ISBA/IPA template contract for the appointment of a communications agency by clients (last updated in 2015), as well as ISBA’s suggested terms for use when brands appoint vloggers (launched in 2016).

Media & Entertainment

Through acting for a number of agencies and brands, I have been involved with negotiating and drafting a number of high profile sponsorship and endorsement contracts, both for brands as well as for individual talent.  I led the team advising ISBA, the UK’s trade body representing advertisers, who drafted an “industry first”  ISBA template contract, which is used by their members when appointing vloggers or influencers.

Awards and Recognition

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