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Iain McDonald

Iain McDonaldSenior Associate

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My focus is on commercial and IP rich issues across the creative industries including tech, media and entertainment and sport.

I work with a diverse range of clients in these sectors such as: mobile apps; ecommerce platforms; sports clubs and governing bodies; record companies; talent and advertising agencies; and film production companies and financiers.

In a sports specific context I advise clients on commercial issues including: content creation and commercialisation across multimedia platforms; broadcast rights; branding; image rights; and sponsorship. I also assist our sports employment group with sports governance, compliance and the commercial aspects of player transfer.

Brands & Intellectual Property

I advise agencies, brands and content owners on the legal complexities and opportunities associated with the creative process and the commercialisation of a broad range of creative content. My particular focus and expertise includes:

  • regulatory advice on adverts and social media campaigns
  • negotiating agreements to exploit content and promote brands
  • drafting and negotiating high profile sponsorship and endorsement contracts
  • assisting clients to create proprietary media platforms, helping them fence their own assets while working with third party platforms such as broadcasters and social media
  • the collection and use of personal data and data analytics as part promotional campaigns and sponsorship deals.


My work involves predominately advising clients in media and entertainment, advertising, and sports sectors on commercial agreements including supply of goods and/or services agreements, distribution and agency agreements, sponsorship agreements, franchising arrangements, and other day to day agreements that make their businesses tick.

I also provide advice relating to the protection/ transfer of intellectual property which has involves drafting and negotiating complex intellectual property assignments and licences.

Media & Entertainment

Creative content is a valuable commodity and thankfully one that is not in short supply (although the quality of that content is sometimes questionable). I enjoy helping clients manage content in many different ways across a host of different formats. I advise on issues from music licensing to trademark protection, advertiser funded programming to website creation; and format development to film financing.

I also advise on talent contracts both for artists and production companies, as well as on management structures, company formations and revenue share structures for talent agencies and record companies.

Sport Business

I have a passion for sport and am fortunate enough to focus that passion in my work. My clients consist of a variety of sports organisations including governing bodies, Premiership football and rugby clubs, individual sports people, promoters, agents, sponsors and sports venues. Given the scope of legal issues that sport touches I have advised on a broad spectrum of issues including: governance structures; governmental funding; sponsorship of events and individuals; venue hire; ticketing; intellectual property licensing; commercial contracts; and broadcasting.

I am committed to providing commercially driven advice and have been conferred with a Masters in Sports Management from IE Business School, Madrid and have published articles and spoken at industry events on a range of topics including the broadcast of major sporting events; player/agency contracts and IP Licensing and exploitation for sports organisations.

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