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Alan Hunt

Alan HuntSenior Associate

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I am a senior associate in the Brands & IP and Commercial teams, specialising in the drafting and negotiation of commercial and technology contracts and the development, protection and exploitation of intellectual property assets.

I advise clients across a broad range of sectors, but in particular, those in retail, fashion, luxury, lifestyle, advertising, media and technology.

I am a member of our Retail, Hospitality and Fashion sector group as well as our Advertising & Marketing and Media & Entertainment sector groups.

Brands & Intellectual Property

I specialise in intellectual property law and the development, protection and exploitation of intellectual property assets.

I regularly assist clients with:

  • the negotiation of brand and IP deals including: sponsorship, brand partnerships, brand acquisitions, merchandising and licensing, endorsement and talent arrangements, and brand and content licensing
  • the filing, registration, maintenance and enforcement of their IP assets on a global basis
  • passing off, copyright and trade mark infringements

Commercial

I advise on a wide range of commercial issues and commercial deals in my role within the Commercial team. Commercial contract negotiation is at the core of my practice.

I regularly assist clients with:

  • the negotiation of commercial arrangements including: agency and distribution deals, terms and conditions of sale and supply, confidentiality agreements, franchise and concession agreements, website terms and privacy policies, software, platform and technology development and licensing agreements, outsourcing, and systems integration and cloud based solutions
  • strategic commercial business decisions
  • consumer and data protection law compliance
  • navigating developing areas of digital media, social media and e-comm laws and practices

Advertising & Marketing

My work in this sector is primarily for advertising, marcomms, experiential and PR agencies providing them with commercial and IP advice on a variety of different matters.

Recent experience includes:

  • the negotiation of a copyright licence for use of assets as part of a smart watch for a well-known global electronics company
  • the negotiation of a large client/agency agreement for a global advertising network
  • the negotiation of a talent deal for a global celebrity to appear in an advertising campaign across a variety of media

Retail, Hospitality and Leisure

Working in this sector has been a core focus of my practice since qualifying in 2011.

I work for a variety of different clients from well-known high street and luxury retailers to fashion designers, start-ups and industry bodies providing them with commercial and IP advice on a variety of different matters.

Recent experience includes:

  • the negotiation of a number of supply contracts for a well-known high street retailer with third party brands
  • advising a fashion business on the set-up of its e-commence platform and its online and consumer terms of sale
  • assisting a global online fashion retailer with the engagement of creative talent and IP related issues
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