Alan HuntPartner

I am a Deputy Co-Head of the firm's Media & Entertainment group and Co-founder of our network for decision makers of luxury, lifestyle and premium brand businesses – The Collective by Lewis Silkin. I advise clients across a broad range of sectors, but in particular those in media, technology, retail, entertainment, fashion, luxury and advertising.

Commercial, Technology and IP

I advise on a wide range of commercial and technology matters. Contract drafting and negotiation, and IP protection and exploitation, are at the core of my practice.

I regularly assist clients with:

• the negotiation of commercial arrangements including agency and distribution deals, collaborations and partnerships, outsourcing, complex services arrangements, terms of sale and supply, franchise and concession agreements, and e-commerce and goods to market solutions

• complex technology contracts from software, platform and technology development and licensing to systems integration, managed services and cloud based solutions

• IP and rights heavy deals such as sponsorship, brand partnerships, acquisitions, merchandising and licensing, endorsement and talent arrangements, and content creation

• strategic commercial business decisions

• consumer and data protection law compliance

Media and Entertainment

Since qualifying in 2011, I have been privileged to work for some of the world’s leading media and entertainment clients from well-known broadcasters and producers to global publishers, media owners, agencies, talent and social media platforms.

I regularly assist clients with:

• navigating developing areas of digital media, social media and the convergence of media x tech

• branded entertainment and partnership deals, content creation and the production of large scale multi-million pound events (both of a live and digital nature)

• distribution of media and the leveraging of digital content, IP rights, brands and platforms

• media buying/selling

• talent deals

The Collective by Lewis Silkin

In April 2019, I co-founded The Collective by Lewis Silkin - our network for decision makers of luxury, lifestyle and premium brand businesses. The Collective by Lewis Silkin helps to drive commercial understanding and foster valuable relationships. Bringing together leading individuals and insights, we talk about the issues that matter and help our clients and contacts overcome them. Visit thecollectivebyls.com to learn more.