Lewis Silkin advises Next Fifteen Communications Group plc on its acquisition of The Brandwidth Group Limited
08 February 2018
Lewis Silkin has advised its client Next 15, the digital communications group, on its 100% acquisition of The Brandwidth Group, a UK based digital innovation agency on 6 February 2018.
The acquisition of Brandwidth will provide Next 15 with significant digital skills, in particular in relation to their capabilities around the use of voice, something which Next 15 see, through platforms such as Google Home and Amazon’s Alexa, as a highly disruptive form of marketing.
Commenting on the project, Nick Lee Morrison, General Counsel at Next Fifteen, said:
“Brandwidth is a great addition to Next 15. Their focus on innovation driving creativity, content, technology and data, is a great fit with Next 15’s vision. Lewis Silkin’s cross-firm knowledge and buy-side expertise in relation to the advertising & marketing sector has been invaluable in getting this deal across the line. Paul and his team add real value at all stages of the transaction and are trusted advisers as M&A legal partners.”
The acquisition of Brandwidth Group marks the fifth deal on which Lewis Silkin has advised Next 15. The team was led by Corporate Partner Paul Rajput, alongside Partner Matthew Rowbotham, Senior Associates Daria Evdokimova and Sadiq Tajbhai.
Paul Rajput said:
“We have supported Nick and his team on numerous deals over the last 12 months and as always it has been a pleasure working with them. It is great to see the group continue to build a strong portfolio of businesses within the communications space and we look forward to working with them again in the future."