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Is all publicity good publicity? Weighing the risks of shock advertising
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03 Mar 2015 in Advertising & Marketing, Brand Management By Brinsley Dresden, Daniel Bugler
The Advertising Standards Authority is proud of the high level of compliance with the Advertising Code. This is all the more impressive considering that its primary sanction is negative PR, rather than fines. So following the ASA’s recent publication of the 10 most complained about ads of the last 12 months, there is a question to be asked: did any of these advertisers suffer long term consequences by provoking hundreds of complaints? Or was it just transient, short-term negative publicity?
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02 Mar 2015
For the seventh year in a row, City law firm Lewis Silkin LLP has again been recognised as one of the UK’s best employers as part of The Sunday Times’ esteemed ‘100 Best Companies to Work For’ survey. Maintaining its position at number 54 overall, the firm is one of 10 law firms to feature in the 2015 list.
27 Feb 2015 in Corporate, Sport By Ian McDonald
Ian McDonald had been quoted in an article by The Telegraph.
19 Feb 2015 in Advertising & Marketing By Brinsley Dresden
Lewis Silkin LLP has successfully acted for advertising agency Wieden+Kennedy to help it clear its use of the word ‘booking’ in TV adverts for travel website Booking.com with the advertising watchdog.
13 Feb 2015 in Sport By Alex Kelham
Alex Kelham has written an article for Inside the Games.