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An agent's guide to athlete trade marks

30 November 2016

Sportsmen and women invest massive amounts of time and energy into perfecting their sporting prowess. As an agent, your role is to invest your time and energy into their well-being, to nurture their income generating potential, and protect their image and reputation.

Sportsmen and women invest massive amounts of time and energy into perfecting their sporting prowess. As an agent, your role is to invest your time and energy into their well-being, to nurture their income generating potential, and protect their image and reputation.

The more famous a sports star becomes, the more vulnerable they are to the unauthorised exploitation of their name and image. The best way to prevent this, and to protect the value and goodwill which you are developing for them, is by way of registering appropriate trade marks. Generally, the sooner you do this, the better.

This note guides you through what you need to know about trade marks and provides some background to other relevant rights.

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