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The GDPR: A toolkit for advertisers and marketers - FULLY BOOKED (NEW SESSION COMING SOON)

  • 26 April 2017
  • 5 Chancery Lane, London, EC4A 1BL
  • 8:45am - 10:00am (breakfast and registration from 8.15am)
  • Entry: Free

This session will cover some of the key impacts of the new General Data Protection Regulation for advertisers and marketers.

Topics to be covered will include:

  • The extra jurisdictional reach of the GDPR: do I have to comply if I am based outside Europe?
  • The rules on consent: do I need to obtain a user’s explicit consent to marketing?
  • The requirement for transparency and its impact on the data value exchange
  • Re-permissioning and record keeping
  • The right to object to marketing
  • The new rules covering customer segmentation and targeted advertising.
If you have any queries regarding this event, please contact our events team.

Event speaker

bio image

Simon Morrissey

Partner

I head up the Data & Privacy practice group and I am also a member of the Commercial practice group and the Brands & IP practice group.

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We have been advising clients in the advertising sector since the early 1970s. We advised the founders of advertising agencies which went on to become icons of the British advertising industry, and key components of the world’s leading agency networks.

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