Sports Forum: Data Analytics and the Future of Elite Sporting Performance
- 07 February 2017
- 5 Chancery Lane, Cliffords Inn Passage, EC4A 1BL
- 5:00pm - 6:15pm (Registration from 4:30pm)
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The ability to track an athlete’s performance is becoming ever more sophisticated and pervasive.
Our esteemed panellists will debate how elite athletes and teams are increasingly relying on data analysis to gain a competitive edge, focussing on issues such as:
- Can data analysis replace qualitative methods? Is there still a place for the old school talent scout?
- Does data only show part of the picture?
- What sorts of data are sports teams collecting (and are they missing out?)
- How has data capture and analysis impacted sporting performance and what are the latest methods (and future trends) in the sporting arena?
On the panel discussing these topics and more will be:
- Chris Anderson (former goalkeeper turned football statistics guru and author of “The Numbers Game: why everything you know about football is wrong”);
- Giles Lindsay (National Lead for Performance Analysis at the England and Wales Cricket Board); and
- Simon Banoub (Global Director of Marketing for Catapult, manufacturers of the most advanced wearable data capture technology in the world).
The discussion will be chaired on a Chatham House rules basis by Karish Andrews, Corporate Partner within Lewis Silkin's Sports Business Group with a particular focus acting for football clubs and investors in sport.
Please note that this event is closed to private practice lawyers and journalists.
Billions of pounds are spent and made globally each year as the business of sport grows ever-more sophisticated. The interaction between athletes, agents, fans, clubs, venues and governing bodies – as well as the brands that engage with them – is intricate and ever-changing.
Data & Privacy
In today’s information-fuelled world, data can hold the key to generating competitive advantage.