Mob rule? Using crowdsourced data as substantiation
- 15 June 2017
- 5 Chancery Lane, London, EC4A 1BL
- 8.45am - 10.00am (breakfast and registration from 8.15am)
- Entry: Free
This session will focus on Crowdsourcing Substantiation. When consumers post reviews, interact with social media platforms, and use applications and other technology, a staggering amount of data is collected. However is this data credible and can it be used for reviews and endorsements?
In this session we will explore when, and how, you can use this data to create and substantiate advertising claims.
We will be joined by Brian Murphy from Frankfurt Kurnit Klein & Selz, one of the leading advertising and marketing law practices in the US, who will share some of his experiences and discuss recent cases and their implications for the industry.
If you have any queries regarding this event, then please contact our events team.
Advertising & Marketing
We have been advising clients in the advertising sector since the early 1970s. We advised the founders of advertising agencies which went on to become icons of the British advertising industry, and key components of the world’s leading agency networks.