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Code red! (How to deal with a media crisis)

  • 09 November 2017
  • 8:45am - 10:00am (breakfast and registration from 8.15am)
  • 5 Chancery Lane, London, EC4A 1BL
  • Entry: Free

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Every brand’s nightmare. It’s 5 o’clock on a Friday and the phone rings….a tabloid newspaper has an exposé and they want your comment for their article on Sunday.

This session will look at how a story might break and a corresponding media crisis might develop (or not!) from both perspectives – the media outlet and the target of the story.
We will cover:

  • The media context - what the media want and why?
  • So there’s a story to tell, but how?
  • Kill it or co-operate (how to influence editorial decisions)?
  • Dealing with the aftermath

If you have any queries regarding this event, please contact our events team.

You can view all of the events in our Brands & IP seminar Series here

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