Monitoring Intellectual Property
Monitoring IP is a core part of our service. Early warnings as to potential third party infringement of intellectual property rights allow prompt action to be taken at a stage when it is usually far quicker and cheaper to resolve the matter and before increasing damage occurs.
We can also monitor competitors so that a client is notified of new trade marks filed by a competitor, or of new applications filed by third filed for goods/services in the same business sector.
Complex online monitoring packages also allow online use to be monitored. This is of particular relevance for anti-counterfeiting operations.
Our services include:
- trade mark watch services
- company name watch services
- domain name watch services
- competitor monitoring
- sector monitoring
- online brand usage
All hands on deck as creative industries and search engines tackle online piracy23 June 2016
The UK Government, through the UKIPO, Ofcom and DMCS, has helped broker an agreement between Google, Bing, the BPI and Motion Picture Association over a new voluntary code of practice.
Give me a break…KitKat latest developments23 June 2016
Last month the Court of Appeal gave us the latest decision in the long running battle between Nestle and Cadbury.
Public goes nutellay crazy for AI design22 June 2016
Nutella hit the headlines in February this year after using an algorithm to produce millions of unique labels in Italy. The jars flew off the shelves with customers keen to get their hands on a one-of-a kind jar. Each label design was completely unique with only the Nutella logo remaining the same.
Playing with fire: user-generated content on Twitter22 June 2016
The strange world of Twitter, where brands engage with their customers at their peril. The main lesson learned from the recent #WalkersWave Twitter promotion is one that brands have heard before: the British public love nothing more than a piss-take.
Get me a #covfefe22 June 2016
In case you missed it, the 45th President of the United States recently took his habit of late night tweeting to a new low. Presumably meaning to rail against the ‘mainstream media’ coverage, Trump instead complained of “negative press covfefe” and trailed off mid-sentence. Cue ridicule and the hashtag #covfefe trending on Twitter.