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Intellectual Property Exploitation

Having the right deal structure and contracts in place to maximise the value of intellectual property rights is critical to the success of creative, innovative and brand focussed businesses.

We have a large specialist team who are experts in dealing with the full spectrum of contracts dealing with intellectual property rights, and who are consistently highly ranked in the legal directories for their work.  Our lawyers are deeply immersed in the specialist sectors in which intellectual property rights are conceived, created, sold and exploited, including advertising & marketing, media & entertainment, retail, technology, sport and manufacturing. 

Whether you are producing a film, sponsoring a live music event, commissioning a theatrical stage production, using a celebrity to appear in your advertising, licensing a piece of music for use on your website or looking at any other deal which relies on buying, selling, licensing or protecting intellectual property in any way…. We have the expertise and knowledge to help you.

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Brands and IP newsnotes - issue 5

27 June 2017

Welcome to the 5th edition of our Brands & IP newsnotes put together to bring you the latest, and most interesting legal developments affecting intellectual property law. In this issue we cover; the potential pitfalls of social media, design by artificial intelligence, interesting trade mark applications and cases, an update on the UPC, and the importance of protecting trade secrets.

All hands on deck as creative industries and search engines tackle online piracy (Brands & IP Newsnotes - issue 5)

23 June 2017

The UK Government, through the UKIPO, Ofcom and DMCS, has helped broker an agreement between Google, Bing, the BPI and Motion Picture Association over a new voluntary code of practice.

Get me a #covfefe (Brands & IP Newsnotes - issue 5)

23 June 2017

In case you missed it, the 45th President of the United States recently took his habit of late night tweeting to a new low. Presumably meaning to rail against the ‘mainstream media’ coverage, Trump instead complained of “negative press covfefe” and trailed off mid-sentence. Cue ridicule and the hashtag #covfefe trending on Twitter.

Playing with fire: user-generated content on Twitter (Brands & IP Newsnotes - issue 5)

23 June 2017

The strange world of Twitter, where brands engage with their customers at their peril. The main lesson learned from the recent #WalkersWave Twitter promotion is one that brands have heard before: the British public love nothing more than a piss-take.

Public goes nutellay crazy for AI design (Brands & IP Newsnotes - issue 5)

23 June 2017

Nutella hit the headlines in February this year after using an algorithm to produce millions of unique labels in Italy. The jars flew off the shelves with customers keen to get their hands on a one-of-a kind jar. Each label design was completely unique with only the Nutella logo remaining the same.

To UPC or not UPC – implementation of Unified Patent Court delayed (Brands & IP Newsnotes - issue 5)

23 June 2017

The Unified Patent Court (UPC) is intended to provide a regional forum resolve patent disputes. At the moment, parties have to litigate patent disputes on a country by country basis across Europe, which is time-consuming, expensive and can lead to differing decisions in some countries. UPC decisions will have effect in all 25 states participating in the UPC, providing a single forum to resolve these disputes.

Give me a break…KitKat latest developments (Brands & IP Newsnotes - issue 5)

23 June 2017

Last month the Court of Appeal gave us the latest decision in the long running battle between Nestle and Cadbury. Interestingly, whilst agreeing that the well-known four- fingered chocolate snack should not be registered as a 3D trade mark, all three Lord Justices chose to give their own judgment. And for Nestle, this one might just take the biscuit.

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