Brands & Intellectual Property
Maximising brand power forms the heart of commercial strategy for businesses in nearly every industry, whether major names or start-ups with big ambitions.
There have never been so many opportunities to seize, or threats to avoid, whether that’s protecting your brand from unauthorised use by your competitors, developing online content deals, negotiating TV format rights, or clamping down on counterfeiting or cybersquatting activities.
We help clients ensure that their brand is actively managed and defended, from the inception of an idea through value analysis, global IP protection and exploitation, concept roll-out, commercialisation, dealing with disputes and beyond.
Consistently ranked as a top-tier law firm for our brands and IP work, we have a long track-record helping some of the world’s biggest blue chips and SMEs build up their brand presence in their marketplace and make best use of their IP assets.
Our clients value the strength of our large, specialist team, as well as the depth of our sector insight in areas such as advertising & marketing, media & entertainment, retail, technology, sports, manufacturing and professional services.
Code red! (How to deal with a media crisis)09 November 2017
Every brand’s nightmare. It’s 5 o’clock on a Friday and the phone rings….a tabloid newspaper has an exposé and they want your comment for their article on Sunday.
Socially embarrassing12 October 2017
This session will focus on what makes a good social media strategy and how brands can get it wrong.
So you think you own your brand?14 June 2017
A practical session aimed at lawyers and those with some IP background looking at perennial problems faced by brands and their agencies in the conception, development and reinvigoration of brands.
Brands and IP myth busters22 May 2017
Key take-aways from our recent Brands and IP: Myth Busters seminar.
Adam Glass quoted in The Global Legal Post: Private prosecutions can help luxury companies19 May 2017
Adam Glass has been quoted in an article by The Global Legal Post which comments on how private prosecutions can be helpful in the fight against counterfeiting, but must be used with caution.
Myth Busters18 May 2017
Focused on non-lawyers and those without an IP background this session will provide a safe space to ask those burning questions about the use of IP in the creative sectors.
Another purple patch for Trade Marks refused12 May 2017
In Glaxo v Sandoz the Court of Appeal has confirmed the invalidity of a trade mark for two shades of the colour purple relating to asthma inhalers.