Brands & Intellectual Property
Maximising brand power forms the heart of commercial strategy for businesses in nearly every industry, whether major names or start-ups with big ambitions.
There have never been so many opportunities to seize, or threats to avoid, whether that’s protecting your brand from unauthorised use by your competitors, developing online content deals, negotiating TV format rights, or clamping down on counterfeiting or cybersquatting activities.
We help clients ensure that their brand is actively managed and defended, from the inception of an idea through value analysis, global IP protection and exploitation, concept roll-out, commercialisation, dealing with disputes and beyond.
Consistently ranked as a top-tier law firm for our brands and IP work, we have a long track-record helping some of the world’s biggest blue chips and SMEs build up their brand presence in their marketplace and make best use of their IP assets.
Our clients value the strength of our large, specialist team, as well as the depth of our sector insight in areas such as advertising & marketing, media & entertainment, retail, technology, sports, manufacturing and professional services.
Code red! (How to deal with a media crisis)09 November 2017
Every brand’s nightmare. It’s 5 o’clock on a Friday and the phone rings….a tabloid newspaper has an exposé and they want your comment for their article on Sunday.
Socially embarrassing12 October 2017
This session will focus on what makes a good social media strategy and how brands can get it wrong.
So you think you own your brand?14 June 2017
A practical session aimed at lawyers and those with some IP background looking at perennial problems faced by brands and their agencies in the conception, development and reinvigoration of brands.
Myth Busters18 May 2017
Focused on non-lawyers and those without an IP background this session will provide a safe space to ask those burning questions about the use of IP in the creative sectors.
Jo Farmer comments for Raconteur: Protecting IP from bloggers and tweeters26 April 2017
Jo Farmer has commented in an article for Raconteur which discusses the complexity of protecting possible infringements of intellectual property rights on social media.
Time to add more defendants?21 April 2017
In a recent decision the Court of Appeal has had to decide whether a claim for accessory liability against various companies was time barred. Glaxo Wellcome UK Ltd (t/a Allen & Hanburys) Anor v Sandoz Ltd & Anor  EWCA Civ 22.
Brinsley Dresden comments for Verdict UK on recent Pepsi advert backlash06 April 2017
Partner and Head of the firm's Advertising and Marketing sector group, Brinsley Dresden has commented in an article for Verdict UK after Pepsi was forced to withdraw its new ad campaign featuring Kendall Jenner.