Brands & Intellectual Property
Maximising brand power forms the heart of commercial strategy for businesses in nearly every industry, whether major names or start-ups with big ambitions.
There have never been so many opportunities to seize, or threats to avoid, whether that’s protecting your brand from unauthorised use by your competitors, developing online content deals, negotiating TV format rights, or clamping down on counterfeiting or cybersquatting activities.
We help clients ensure that their brand is actively managed and defended, from the inception of an idea through value analysis, global IP protection and exploitation, concept roll-out, commercialisation, dealing with disputes and beyond.
Consistently ranked as a top-tier law firm for our brands and IP work, we have a long track-record helping some of the world’s biggest blue chips and SMEs build up their brand presence in their marketplace and make best use of their IP assets.
Our clients value the strength of our large, specialist team, as well as the depth of our sector insight in areas such as advertising & marketing, media & entertainment, retail, technology, sports, manufacturing and professional services.
Code red! (How to deal with a media crisis)09 November 2017
Every brand’s nightmare. It’s 5 o’clock on a Friday and the phone rings….a tabloid newspaper has an exposé and they want your comment for their article on Sunday.
Socially embarrassing12 October 2017
This session will focus on what makes a good social media strategy and how brands can get it wrong.
Competition watchdog turns the spotlight on to eCommerce15 June 2017
Oliver Fairhurst has written an article for Essential Retail which takes a look at the European Commission’s report on competition in eCommerce.
So you think you own your brand?14 June 2017
A practical session aimed at lawyers and those with some IP background looking at perennial problems faced by brands and their agencies in the conception, development and reinvigoration of brands.
Influencer Rights & Regulations08 June 2017
Jo Farmer and Shona O'Connell have taken part in a Q&A for One Roof Social on influencer rights and regulations.
Patents Court maintains injunction protecting Warner-Lambert’s second medical use patent for pregabalin07 June 2017
Dr Chris Hayes and Joanna McCulloch have written an article for the Journal of Intellectual Property Law & Practice.
Brands and IP myth busters22 May 2017
Key take-aways from our recent Brands and IP: Myth Busters seminar.