Billions of pounds are spent and made globally each year as the business of sport grows ever-more sophisticated. The interaction between athletes, agents, fans, clubs, venues and governing bodies – as well as the brands that engage with them – is intricate and ever-changing.
These relationships and the complex framework of rights and regulations which surround them are what the business of sport is built upon, requiring specialist knowledge, a strategic approach and real commercial nous on the part of legal advisers.
As one of the UK’s leading sports practices, we are not just seasoned legal experts, we have a deep and rich knowledge of the sector. Many of our team are ex-professional athletes or have worked in-house at clubs, sponsors and major events. From negotiating global sponsorship deals, advising on player, manager and backroom staff employment issues, and implementing complex football financing deals, to advising on player transfers, sports immigration, brand protection and a wide range of commercial contracts and disputes, we bring to bear the added dimension of practical experience and in-depth insight.
That’s exactly why we act for some of the world’s biggest names in sport.
Protecting your brand16 November 2017
It is as a sad fact that athletes, coaches and managers will, however iconic, come and go. What underpins the real value of a sports organisation is a strong brand. It is therefore worth protecting, but the protection must be pro-active and strategic.
Andrew Osborne comments for Bloomberg: Premier League Fights to Retain Playing Talent After Brexit15 September 2017
Andrew Osborne has commented in an article for Bloomberg which discusses the affect of Brexit on the Premier League retaining and attracting foreign players.
Iain McDonald comments for the Financial Times: Fantasy Football01 September 2017
Iain McDonald has commented in an article for the the Financial Times Wealth which discusses the rise of Fantasy Football and where all the money went. Iain’s comments suggest it would take a new methodology before Fantasy Football’s intellectual property could be protected.
Alex Kelham comments for The Times: Lawyers come on to clean up unsporting behaviour31 July 2017
Alex Kelham has commented in an article for The Times Brief which discusses how allegations of tax fraud, dodgy transfer deals and good old fashioned dust-ups on the pitch are all creating legal headaches for clubs and players.
The FIFA World Cup 2018 - Ambush Marketing and the Law19 July 2017
Saturday marked 1 year to go until the 2018 FIFA World Cup final. The countdown clocks are ticking and the advertising industry is turning its thoughts towards the marketing opportunities which this mammoth sporting event present...
People with Significant Control - AIM Companies brought within the PSC regime12 July 2017
UK companies listed on AIM were previously exempt from the obligation to keep a register of people with significant control (PSCs), but recent changes mean they will have to have a register from 24 July 2017 onwards.