Billions of pounds are spent and made globally each year as the business of sport grows ever-more sophisticated. The interaction between athletes, agents, fans, clubs, venues and governing bodies – as well as the brands that engage with them – is intricate and ever-changing.
These relationships and the complex framework of rights and regulations which surround them are what the business of sport is built upon, requiring specialist knowledge, a strategic approach and real commercial nous on the part of legal advisers.
As one of the UK’s leading sports practices, we are not just seasoned legal experts, we have a deep and rich knowledge of the sector. Many of our team are ex-professional athletes or have worked in-house at clubs, sponsors and major events. From negotiating global sponsorship deals, advising on player, manager and backroom staff employment issues, and implementing complex football financing deals, to advising on player transfers, sports immigration, brand protection and a wide range of commercial contracts and disputes, we bring to bear the added dimension of practical experience and in-depth insight.
That’s exactly why we act for some of the world’s biggest names in sport.
Alex Kelham writes for SportsPro: PyeongChang 2018: the top five legal talking points so far21 February 2018
Alex Kelham considers five of the top legal talking points surrounding the ongoing Winter Olympic Games in South Korea, in an article for SportsPro.
Iain McDonald writes for Television Business International: Opinion: tech is game for TV takeover11 January 2018
In an article for Television Business International, Iain McDonald argues that the arrival of US tech giants to the battle for sports rights offers a glimpse into the future of television.
Protecting your brand16 November 2017
It is as a sad fact that athletes, coaches and managers will, however iconic, come and go. What underpins the real value of a sports organisation is a strong brand. It is therefore worth protecting, but the protection must be pro-active and strategic.
Iain McDonald writes for Broadcast: Who will win the battle to broadcast key sports events?02 November 2017
Iain McDonald’s piece has been published by Broadcast discussing sports TV rights and the potential threat of tech companies entering the space which is already beginning to manifest itself.
Alex Kelham comments for Sports Market Intelligence: The lion's share: Premier League v UKIP13 October 2017
Alex Kelham’s article has been published in SportCal which discusses the new UKIP lion (logo) and its possible trade mark infringement on The Premier League.
Brands and IP newsnotes - issue 613 October 2017
Welcome to the 6th edition of our Brands & IP newsnotes put together to bring you the latest, and most interesting legal developments affecting intellectual property law. In this issue we cover; battlegrounds on Amazon listings, whether prestigious brands can prevent their resellers from selling online, the EU's position paper on IP rights, an quick guide on rights for designs, and trade mark infringements.