The delivery of advertising and marketing has undergone a digital transformation in the last 20 years. Digital media is now at the heart of any successful campaign but brand owners and agencies are also increasingly dependent on technology platforms to control the development, delivery and targeting of digital content.
Our experienced team (we were advising on web development agreements in the mid ‘90s), comprises of practitioners who not only understand the technology but also have a deep understanding of the advertising and marketing sector.
We advise on all forms of ad tech: from CRM, CMS, ad exchange and work flow platforms, through to website and mobile application development. We have also advised some of the key industry bodies, such as ISBA and the IPA, on the development of contractual standards for the procuring and supply of ad tech and digital advertising.
Lewis Silkin advises Be Heard Group Plc on its 75% acquisition of Freemavens Limited and £2.1 million cash placing09 February 2017
Lewis Silkin has advised Be Heard Group plc, a digital marketing services group, on its acquisition of 75% of the share capital of Freemavens Limited, a marketing analytics consultancy, and an associated cash placing raising gross proceeds of £2.1 million.
The ASA opens a can of worms24 November 2016
When is a can of baked beans a danger to children?
Advertising needs a rethink in a brand new world31 October 2016
Brinsley Dresden has commented in an article for the Financial Times which discusses the increasing problems that advertisers faces in the "brand new world" and how they are having to work harder than ever to find their audience.
Social faux pas: Brands and celebrities21 October 2016
An Advertising Standards Authority (ASA) ruling in September illustrates that some brands and their agencies are still getting it wrong when it comes using a celebrity’s social media presence to promote their product.
Rio Olympic Act: a last minute hurdle for ambush marketers22 July 2016
With the Rio Olympic Games just around the corner, there have been concerns about the country’s readiness to play host to the competition, its athletes and scores of fans. Issues around stadium safety and anti-doping policies have been at the forefront of the debate, but there has also been, until very recently, a distinct lack of clarity for brands and sponsors planning marketing activities in Brazil in the lead up to the Games.
Brands using vloggers transformed from poachers to be gamekeepers by the FTC15 July 2016
On Monday 11 July 2016, the United States’ Federal Trade Commission (FTC) published news of its draft settlement agreement with Warner Bros. in connection with their vlogging campaign for the launch of the video game “Middle Earth: Shadow of Mordor” in September 2014.