The delivery of advertising and marketing has undergone a digital transformation in the last 20 years. Digital media is now at the heart of any successful campaign but brand owners and agencies are also increasingly dependent on technology platforms to control the development, delivery and targeting of digital content.
Our experienced team (we were advising on web development agreements in the mid ‘90s), comprises of practitioners who not only understand the technology but also have a deep understanding of the advertising and marketing sector.
We advise on all forms of ad tech: from CRM, CMS, ad exchange and work flow platforms, through to website and mobile application development. We have also advised some of the key industry bodies, such as ISBA and the IPA, on the development of contractual standards for the procuring and supply of ad tech and digital advertising.
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