Advertising & Marketing
We have been advising clients in the advertising sector since the early 1970s. We have advised the founders of advertising agencies which became icons of the British advertising industry, to many of the world’s largest agency networks, as well as leading independent agencies.
Along the way, we’ve advised them on mergers and acquisitions, public company flotations and ultimately on to their sale. We helped them hire people and fire people, and now we teach them how look after millennials. We advised on them on their contracts, their IP, their premises, their disputes, their tax and their immigration issues.
But a few years ago, advertisers began to realize that if they wanted specialist advertising advice, they should speak to a firm that is immersed in the business. So now we advise them too, particularly in relation to data protection and privacy (including the GDPR), advertising regulation, talent contracts, employment status of freelancers and intellectually property protection, enforcement and disputes.
To view the 2018 Advertising & Marketing sector seminar series, click here.
You can view our latest 2 AdLaw blog posts below and our full blog here.
Freelancer tax: What ad agencies need to know29 November 2018
The Chancellor, who has dubbed himself ‘Fiscal Phil’, announced in the Budget the latest measure to combat what HMRC calls “false self-employment”. There will be a fundamental reform of who bears the risk of PAYE and NIC under the IR35 rules. However there are concerns that this change will simply make it harder to engage freelancers without a disproportionate compliance cost.
Brinsley Dresden interviewed for BBC Radio 5 Live: Iceland's banned Christmas ad15 November 2018
Brinsley Dresden has taken part in an interview for BBC Radio 5 Live in which he discusses Clearcast's decision to refuse clearance for a Christmas TV commercial for Iceland.
Brinsley Dresden writes for Campaign: Iceland's difficulty with 'Rang-tan' film highlights Clearcast's unusual status12 November 2018
In an article for Campaign Live, Brinsley Dresden comments on the decision to stop the running of Iceland's Christmas ad highlighting the threat of palm oil cultivation on the advice of Clearcast, the broadcast advertising clearance body, which expressed worries that Greenpeace's involvement contravened BCAP rules against advertising with political objectives.
Sports Q&A - Are the new guidelines on influencer marketing relevant to Sport?01 November 2018
The requirement for influencers to use #Ad to ensure their promotion of brand partners on social media are clearly identified as advertising is not new. However recent guidelines issued jointly by the relevant regulators is a sharp reminder that they’re taking this seriously.
Alex Kelham writes for LawInSport: The challenges of digitally placed advertising: Ofcom’s decisions on ‘undue prominence’ from the Singapore Grand Prix15 October 2018
Alex Kelham has authored an article for LawInSport on how Ofcom (the British regulator of TV broadcasting in the UK) felt Formula One Management (FOM) had gone too far with its commercial creativity in its coverage of the 2016 Singapore Grand Prix.
Advertising & Marketing - Group Actions for misleading advertising campaigns: if not now, when?18 September 2018
For some time it has been possible for consumers to seek redress directly in the face of misleading marketing campaigns.
Jo Farmer speaks at the Digital Marketing Expo & Conference 2018 (DMEXCO 2018)14 September 2018
Lewis Silkin Partner, Jo Farmer, spoke at DMEXCO 2018 where 40,000 of the worlds marketers, digital publishers and platforms descended on Cologne, Germany, on the 12 and 13 September.
Geraint Lloyd-Taylor writes for LexisNexis: Brexit: deal or no deal—how will it impact the advertising and marketing sector?07 September 2018
In an article for LexisNexis, Geraint Lloyd-Taylor looks at the legal implications of Brexit for the advertising and marketing sector under the withdrawal agreement scenario and no deal scenario.